Betway Plus is a sub brand of the the Betway suite. Its purpose is to bring all of the promotions from all the other sub brands casino, vegas, sports, poker and bingo into one location. Our brief was to provide a cross platform solution that catered for the broad user base.
Included acceptance criteria:
Provide an experience that would address the issues users were having with locating promotions across a number of brands.
Provide a more robust presentation layer for our loyalty scheme and supporting documentation.
Ensure the experience provided can exist alongside the other sub-brands.
Suggest way in which ALL promotions can conform to a SINGLE design pattern across ALL brands.
Betway Casino offers you the very best in casino-style gaming. Slots, Blackjack, Roulette and more casino classics are available at the click of a button. Created UI designs for all platforms and screen sizes. Created relevant assets for hand over to Developers. Managed front end developers from prototype through to launch. Maintained constant communication with stake holders. Adhered to Agile Scrum methodology throughout.
Betway Style Guide
There was a need to increase the consistency of the output from the different webteams. One idea to improve this was to centralise the the repository for assets and styles. Two concepts we came up with was a fully immersive website with code snippets available and a poster type reference document.